How To Target Facebook Ads

Now, I’ll show you 21 ways to improve your targeting so you immediately see better results from your Facebook Ads. Start with a combination of basic demographics.
Target your audience’s interests.
Find people already looking to buy your product.
Target people by their income level.
Focus on where your audience works.

How do I find the target audience for a Facebook ad?

Log in and head over to your Business Page Insights. Look for the “People” link in the lower left-hand corner. You’ll quickly get a breakdown of audience location, gender, and age ranges. You can also go into your advertising account under the Business Manager to access more audience insights.

Can you target Facebook ads to specific users?

The “target” or “market” that you’re going to advertise to is called, “audience” on Facebook. You can target super specifically, like by the amount of education or income. Also targeting options include age, location, gender, job title and much more. The options are almost limitless.

How do I target other Facebook fans 2020?

Not all Facebook Pages are available as a target. All you need to do is to go to the Detailed Targeting section of your Facebook Ad and start typing in the Page name. If it “matches” then the Page name is available as a target and your ad will be shown to the Fans of that Page.

How do you do detailed targeting on Facebook ads?

Detailed targeting is a targeting option available in the “Audience” section of ad set creation that allows you to refine the group of people we show your ads to. You can do this with information such as additional demographics, interests and behaviours.

How do you target rich customers?

Use the correct language in your marketing.
Use images of vital, healthy, adult people in your marketing.
Be an absolute expert at what you do.
Offer a money back guarantee.
Use the services of the best quality designer you can possibly afford to design an amazing web experience.

How do I target a rich audience on Facebook?

Affluent Job Titles.
Establish Where Rich Users Reside.
Target Your Desired Audience.
Success Breeds Success.
Extravagant Holiday Destinations.

Should you do detailed targeting on Facebook ads?

Facebook’s Interest Targeting Expansion helps advertisers to overcome this challenge and reach more people, without you having to manually add more interests.
This option lets Facebook automatically expand the interests in your detailed targeting criteria if there’s a chance to reach more people likely to convert.

What is a good audience size for Facebook ads?

Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.

Can I target Facebook ads by income?

Household income Facebook no longer allows you to target by income level and net worth. But you can show your ads to people who live in ZIP codes where the average household income falls within a specific percentage range (pictured).

How do I target rich parents on Facebook ads?

Targeting is: Demographics> Parents> Parents (all)Next is targeting parents with children of certain ages: Demographics> Parents>All Parents>(pick an age)Another way to approach this is to look at “types” of Moms. ( yes, types)
One more way to target parents is to go after behaviors.

What age group does Facebook target?

Facebook: distribution of global audiences 2021, by age and gender. As of January 2021, it was found that 9.6 percent of global active Facebook users were women between the ages of 18 and 24 years, and male users between the ages of 25 and 34 years constituted the biggest demographic group of Facebook users.